Do you have any proper idea about Trustpilot? As you’re aware that customer reviews are a crucial factor in helping people find products as well as services and brands that they are interested in. Trustpilot is one of the platforms that aid in this process by capturing and publishing reviews as well as business information.
In this post, we’ll do a deep into the details of what Trustpilot is and the reliability of its reviews. We’ll also give some advice to help customers, as well as companies, make the most of this site.
What is Trustpilot?
Simply put, Trustpilot is a third-party site that reviews customers. It’s a lot like Yelp because it offers an easy-to-read report on business customers’ satisfaction ratings and also full reviews by individual customers.
You can find reviews of products or brands on Trustpilot without cost. Just type in your search term in the search box located on the home page.
If you’re searching for the top quality of a specific kind of product, rather than reviews about a specific product then you can make use of the categories browsing buttons. In either case, Trustpilot will return a listing of the most relevant brands.
When you go to the page of a company you’re looking for, you’ll initially notice the overall star rating at the highest.
Additionally, you’ll see an overview of the business rating along with the business Transparency section. This information is only available only if the business has signed up for its Trustpilot profile. It will inform you whether the company is encouraging reviews, if it reacts to criticism, and also if it charges for additional features to be available on the site.
Are Trustpilot’s Reviews Trustworthy?
The quick answer is “Yes”. Trust reviews on Trustpilot. With more than 111 million user reviews and more than 10 years of experience, it’s a trustworthy platform. You’ll discover the most beneficial reviews when you research companies that are on the website. It’s important to keep in mind that the majority of customers are only willing to write reviews if they had an overwhelmingly positive or unpleasant experience.
If, for instance, your search for a well-known big-box store, the majority of the reviews will likely be negative.
In the image above Target hasn’t yet claimed its profile and doesn’t reply to feedback from customers. Although it’s an established company that many trusts but its reviews do not reflect this (though not the responsibility of the Trustpilot).
However small online companies that have active presences on the platform have more helpful reviews on their profile. Keep in mind that the kind of product or service and the amount of money invested by the seller in the reviews it posts on this platform could affect the quality of the reviews.
How to spot fake reviews on Trustpilot
Like most blogs that receive spam reviews, every review platform is also prone to fake submissions. If you’re looking to use Trustpilot to decide if the product or service is one worth investing in there are a few warning signs to look out for.
We suggest that you reserve this option for the shadiest posts. Additionally, companies that are active on Trustpilot are probably reviewing reviews already and will flag reviews that do not conform to Trustpilot’s standards.
How can Trustpilot help your Company?
As we discussed at the start of this article, customers typically use third-party review websites to investigate a product before purchasing it. In reality, 91% of consumers claim that reading a positive review can decide to buy the product.
Therefore, increasing review ratings on your company (especially favorable ones) can boost sales. Trustpilot makes this simple. Once you have created a business account, you can begin inviting your customers to leave comments.
You can also choose to automate the process and send an email notification to customers once they’ve completed their purchase. This is a simple and effective method to grow your company.
It’s also wise to react to reviews that are negative on Trustpilot. Be careful not to accuse or blame the customer for responding to reviews. Instead, you should adopt an apology-friendly approach. People appreciate honesty and are more accepting of bad reviews if they take responsibility for the negative impression and work to fix things right.
In the end, you might decide to include a Trustpilot review on your site. This is a way to provide social proof to prove the credibility of your business. If visitors can see that others have bought products from you promptly and are satisfied, they’ll feel more confident about making the same purchase.
As with many other review sites from third parties, Trustpilot is an important source for customers. It allows them to get reviews on services, products, or brands that they are interested in to decide if they should follow the purchase.
In this blog post, we discussed some key points about the way Trustpilot functions. We also confirmed that the reviews are reliable, but there are some red warnings to look out for. We also discussed ways this platform can help you grow your business.
Have you got any questions regarding Trustpilot or the use of their reviews on your site? Send us your all doubts in the comments below!