What is Trustpilot? And Do You Have the Credibility to Trust Their Reviews?

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Do you have any proper idea about Trustpilot? As you’re aware that customer reviews are a crucial factor in helping people find products as well as services and brands that they are interested in. Trustpilot is one of the platforms that aid in this process by capturing and publishing reviews as well as business information.

What is Trustpilot And Do You Have the Credibility to Trust Their Reviews
What is Trustpilot And Do You Have the Credibility to Trust Their Reviews

In this post, we’ll do a deep into the details of what Trustpilot is and the reliability of its reviews. We’ll also give some advice to help customers, as well as companies, make the most of this site.

Let’s go!

What is Trustpilot?

In simple terms, Trustpilot is a third-party site that provides customer reviews. It’s similar to Yelp since it provides an easy-to-read report of the satisfaction ratings of business customers and also complete reviews from individuals.

You can read reviews about brands or products on Trustpilot for free. Just type your search term into the search box found on the homepage.

If you’re looking for best quality of a particular type of product, instead of reviews on a specific item, then utilize the categories-based browsing buttons. In any scenario, Trustpilot will return a list of the most popular brands.

If you visit the site of a company you’re searching for you’ll see the star rating overall as the top.

In addition, you’ll find the overview of the company’s rating as well as the Transparency for Business section. This information is accessible only to businesses that have registered with its Trustpilot profile. It will tell you if the company encourages reviews, and how it responds to criticisms, and whether it charges extra features that are accessible on the website.

Are Trustpilot’s Reviews Trustworthy?

The quick answer is “Yes”. Trust reviews on Trustpilot. With more than 111 million user reviews and more than 10 years of experience, it’s a trustworthy platform. You’ll discover the most beneficial reviews when you research companies that are on the website. It’s important to keep in mind that the majority of customers are only willing to write reviews if they had an overwhelmingly positive or unpleasant experience.

If, for instance, your search for a well-known big-box store, the majority of the reviews will likely be negative.

In the image above Target hasn’t yet claimed its profile and doesn’t reply to feedback from customers. Although it’s an established company that many trusts but its reviews do not reflect this (though not the responsibility of the Trustpilot).

However small online companies that have active presences on the platform have more helpful reviews on their profile. Keep in mind that the kind of product or service and the amount of money invested by the seller in the reviews it posts on this platform could affect the quality of the reviews.

How to spot fake reviews on Trustpilot

Like most blogs that receive spam reviews, every review platform is also prone to fake submissions. If you’re looking to use Trustpilot to decide if the product or service is one worth investing in there are a few warning signs to look out for.

We suggest that you reserve this option for the shadiest posts. Additionally, companies that are active on Trustpilot are probably reviewing reviews already and will flag reviews that do not conform to Trustpilot’s standards.

How can Trustpilot help your Company?

As we discussed at the start of this article, customers typically use third-party review websites to investigate a product before purchasing it. In reality, 91% of consumers claim that reading a positive review can decide to buy the product.

Therefore, increasing review ratings on your company (especially favorable ones) can boost sales. Trustpilot makes this simple. Once you have created a business account, you can begin inviting your customers to leave comments.

You can also choose to automate the process and send an email notification to customers once they’ve completed their purchase. This is a simple and effective method to grow your company.

It’s also wise to react to reviews that are negative on Trustpilot. Be careful not to accuse or blame the customer for responding to reviews. Instead, you should adopt an apology-friendly approach. People appreciate honesty and are more accepting of bad reviews if they take responsibility for the negative impression and work to fix things right.

In the end, you might decide to include a Trustpilot review on your site. This is a way to provide social proof to prove the credibility of your business. If visitors can see that others have bought products from you promptly and are satisfied, they’ll feel more confident about making the same purchase.


As with many other review sites from third parties, Trustpilot is an important source for customers. It allows them to get reviews on services, products, or brands that they are interested in to decide if they should follow the purchase.

In this blog post, we discussed some key points about the way Trustpilot functions. We also confirmed that the reviews are reliable, but there are some red warnings to look out for. We also discussed ways this platform can help you grow your business.

Have you got any questions regarding Trustpilot or the use of their reviews on your site? Send us your all doubts in the comments below!

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