The company you work for is redesigning its website, and you are in charge of the content. Sounds pretty exciting, isn’t it? Your boss informs you that it’s your job to manage SEO or search engines optimization (SEO) as well.
Now, the project isn’t as thrilling anymore. It’s not like you’re an SEO expert. You don’t have decades of experience in SEO. The panic begins to set in.
Wait a second! It’s true that no matter if you’re taking on, enhancing or just starting with your SEO plan, fundamentals of SEO aren’t too difficult. They’re simple to understand.
This isn’t trying to steal anything from the rock stars who have made a an entire career out of SEO knowledge. We need these people.
Their knowledge is extremely useful because there’s an abundance of research and science involved in SEO, and it’s constantly evolving because search engines such as Google continue to improve their algorithms.
What I’m trying to say that is, you don’t need to hold a master’s degree in SEO to ensure that your website is properly positioned to attract the organic traffic from search engines. Take a look at these seven easy methods to create a solid seo strategy.
Know your seo strategy Keywords
The first thing to do is. It’s not easy knowing the key words your customers are searching for to help them solve their issues that your business solves. It’s a matter of doing a little study.
Put yourself in the shoes of the customer who could benefit from the product you offer or services. How do you come up with solutions to your issue? What are you looking for on the search engines? If, for instance, you offer organic dog food, your possible client is likely to be concerned about her dog’s health.
Perhaps her dog suffers from allergies to food and she’s worried about the ingredients and chemicals that are found in the majority of dog food. Start looking. What websites pop up? Take a look at the words in these snippets.
Write High Quality Content (Naturally)
The trick is to utilize your marketing sense to make engaging content that is relevant to your market.
The most valuable content provides answers to the questions that buyers ask, provides the buyers with knowledge that they can utilize and also teaches them how they are more effective in their work. When you’re writing the amazing content you’re creating, make sure to include keywords that are relevant naturally.
Don’t attempt to fill your pages with keywords (i.e. using keywords repeated in your text as well as in meta tags or in your Alt descriptions, etc.) to increase your site’s rank. This will not help your rankings in Google (in reality, this may cause harm to it).
If search engines find you (and they will, because their bots are super intelligent! ) they could penalize your website by decreasing your rank or eliminating your site from their index.
Use Keywords in Your Website Page URLs
Don’t forget to check the URLs of your pages as they are crucial for SEO. This is the time when your keyword research can be very useful.
Make sure to focus on the most commonly used and searched for terms.
If you’re trying to choose whether to go with “solar financing” and “solar leasing,” select the one with the best rank in search results.
Don’t Overlook Page Titles
It’s crucial to design appealing and engaging titles for your websites. Make sure that your titles are engaging for the attention of your intended audience. If they don’t do, they won’t be reading all the fantastic content in the following pages.
Consider: What is the benefit that they can expect from this page? And why do they need to be interested? When you’ve got that down you can shorten the title and use powerful words and make it more sexy (try to use a bit of alliteration to make it more entertainment).
When you’re writing these captivating headlines, be sure that your key word is present in your headline (the H1) or the subtitle (the H2). With the solar financing example in the above example, your H1 could include “Solar Financing Made Easy.”
Review the Page for more Keyword Placement
Once you’ve put together top-quality content that your market requires (and desires) and that has captivating headlines to draw attention and inspire them to keep reading Review all the words you wrote.
In your report Look for other places that you can easily place keywords. Could you change the wording around to include keywords? For instance on a page that talks on the use of marketing automation “Identify the best customers and convert more” could be changed to “Marketing automation helps you identify the best customers and convert more.”
Also, think about whether you could create keywords by using a word the middle of an appropriate keyword? If I’ve got a sentence that talks about “marketing campaigns” and “marketing automation” is a key word for my site I’d include “automated” to “marketing campaigns.”
Make several passes to review. You may be surprised by what opportunities you overlook in the first and the second time around.